:: The Research Journal of the Costume Culture ::

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The impact of consumer smartness and the perceived intellectual capital of fashion firm on value co-creation behavior intention in virtual worlds

Soo-kyoung Ahn, Eunjeong Ryou

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.148-163

DOI:https://doi.org/10.29049/rjcc.2024.32.2.148
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Measuring ‘Consumer Smartness’ for the fashion consumption environment

Soo-kyoung Ahn

The Research Journal of the Costume Culture :: Vol.28 No.1 pp.45-61

DOI:https://doi.org/10.29049/rjcc.2020.28.1.45
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