:: The Research Journal of the Costume Culture ::

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The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.260-286

DOI:https://doi.org/10.29049/rjcc.2024.32.2.260
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Preference and Satisfaction Regarding the Type of Fashion Retailer’s Sales Promotion Based on Consumer's Empirical Characteristics

Jae Ok Park^†, Jeong In Hwang, Ji Yeon Lee

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.169-183

DOI:
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