:: The Research Journal of the Costume Culture ::

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How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875
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