:: The Research Journal of the Costume Culture ::

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A study on the thematic types, expression techniques, and impact of body positive movement content on the short clip platform TikTok

Koh Woon Kim

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.17-37

DOI:https://doi.org/10.29049/rjcc.2024.32.1.17
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Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention

Chil Soon Kim, Miao Yu

The Research Journal of the Costume Culture :: Vol.30 No.4 pp.548-562

DOI:https://doi.org/10.29049/rjcc.2022.30.4.548
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