:: The Research Journal of the Costume Culture ::

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Attributes of the metaverse and consumers’ perceived values of fashion brands in virtual spaces

Shinyoung Park, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.32 No.3 pp.321-333

DOI:https://doi.org/10.29049/rjcc.2024.32.3.321
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Understanding the consumer shopping experiences on Black Friday using critical incident technique - Focused on the responses of university students in the United States -

Soo In Shim

The Research Journal of the Costume Culture :: Vol.22 No.2 pp.346-359

DOI:https://doi.org/10.7741/rjcc.2014.22.2.346
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