:: The Research Journal of the Costume Culture ::

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A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

The Research Journal of the Costume Culture :: Vol.28 No.5 pp.621-638

DOI:https://doi.org/10.29049/rjcc.2020.28.5.621
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