:: The Research Journal of the Costume Culture ::

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Effects of K-drama on attitudes of Chinese consumers toward Korean fashion products - The role of perceived similarity and people image -

Jee-Sun Park, So Won Jeong, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.25 No.1 pp.32-47

DOI:https://doi.org/10.7741/rjcc.2017.25.1.032
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