:: The Research Journal of the Costume Culture ::

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The effect of consumers' self-regulatory modes and scarcity messages on fashion product evaluations

Sora Baek, Sunjin Hwang, Junsang Yeo

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.99-111

DOI:https://doi.org/10.7741/rjcc.2014.22.1.099
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The Influence of the Consumers Value and Experience Quality on the Effects of Scarcity Message Types

Ine Kim^†, Yeo Sun Kang^*, Mi Young Choi^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1133-1149

DOI:
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