:: The Research Journal of the Costume Culture ::

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The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921
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