:: The Research Journal of the Costume Culture ::

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Effects of image congruity of social commerce and fashion brand types on purchase intention

Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.81-97

DOI:https://doi.org/10.29049/rjcc.2019.27.2.81
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The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce

Hyejin Kim, Myungsun Chung

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.384-399

DOI:https://doi.org/10.7741/rjcc.2015.23.3.384
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