:: The Research Journal of the Costume Culture ::

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Factors affecting the development of consumer-brand relationships - The role of parasocial interaction -

Jee-Sun Park, Sejin Ha

The Research Journal of the Costume Culture :: Vol.25 No.1 pp.88-103

DOI:https://doi.org/10.7741/rjcc.2017.25.1.088
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The Effect of Emotional Experience with Korea's Low-Price Cosmetic Brands on Brand Relationship

Myung-Sun Chung^†, Sung-Eun Kim^*

The Research Journal of the Costume Culture :: Vol.19 No.3 pp.565-578

DOI:
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