:: The Research Journal of the Costume Culture ::

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Effects of limited free gifts on brand attitudes and brand commitment

Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.28 No.1 pp.76-95

DOI:https://doi.org/10.29049/rjcc.2020.28.1.76
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A study on fashion brand's SNS marketing

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011
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