:: The Research Journal of the Costume Culture ::

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Effect of viral marketing in on-line mall review and power blog self-presentation on mediator variable word of mouth and apparel purchase behavior

Sangmoo Shin, Ina Hwang, Ju-Yeong Min

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.600-616

DOI:https://doi.org/10.7741/rjcc.2016.24.5.600
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Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products

Kyu-Hye Lee^†, Hyun-Jin Seo

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.440-451

DOI:https://doi.org/10.7741/rjcc.2013.21.3.440
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