:: The Research Journal of the Costume Culture ::

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The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651
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Benefits and perceived risks of influencing the consumer’s willingness to use customization service for rash guard design

Jung-Woo Lee, Seyoon Jang

The Research Journal of the Costume Culture :: Vol.26 No.4 pp.598-612

DOI:https://doi.org/10.29049/rjcc.2018.26.4.598
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