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A case study on the content types and characteristics of global fashion YouTubers View count 2360
Koh Woon Kim
, Yoon KimThe Research Journal of the Costume Culture :: Vol.28 No.3 pp.389-407
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Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products View count 3708
Meina Nan
, Jee-Sun ParkThe Research Journal of the Costume Culture :: Vol.26 No.5 pp.649-664
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