:: The Research Journal of the Costume Culture ::

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A case study on the content types and characteristics of global fashion YouTubers

Koh Woon Kim, Yoon Kim

The Research Journal of the Costume Culture :: Vol.28 No.3 pp.389-407

DOI:https://doi.org/10.29049/rjcc.2020.28.3.389
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Effects of beauty vloggers’ parasocial interaction on Chinese consumers’ attitudes toward vlogs and the products

Meina Nan, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.649-664

DOI:https://doi.org/10.29049/rjcc.2018.26.5.649
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