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DOI:https://doi.org/10.29049/rjcc.2025.33.3.304

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DOI:https://doi.org/10.29049/rjcc.2023.31.3.310

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DOI:https://doi.org/10.29049/rjcc.2023.31.3.394

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The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678

DOI:https://doi.org/10.29049/rjcc.2021.29.5.665

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The Research Journal of the Costume Culture :: Vol.29 No.4 pp.554-571

DOI:https://doi.org/10.29049/rjcc.2021.29.4.554

Effects of image congruity of social commerce and fashion brand types on purchase intention View count 2969

Hyeonyong Park, Hyung Woo Choi, Hyun-Hwa Lee

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DOI:https://doi.org/10.29049/rjcc.2019.27.2.81

The effects of brand trust and attributions on the eco-friendly line extension View count 2560

Heekang Moon, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.537-553

DOI:https://doi.org/10.7741/rjcc.2015.23.4.537

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DOI:https://doi.org/10.7741/rjcc.2013.21.2.220