:: The Research Journal of the Costume Culture ::

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The effects of bandwagon consumption in SNS on negative emotion, purchase discontinuation, and switching intention

Hyojung Suk, Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.28 No.3 pp.313-329

DOI:https://doi.org/10.29049/rjcc.2020.28.3.313
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