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Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring - View count 1458
The Research Journal of the Costume Culture :: Vol.29 No.1 pp.121-133
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Determinants of susceptibility to global consumer culture View count 1570
The Research Journal of the Costume Culture :: Vol.22 No.2 pp.273-289
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