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The effect of consumers' self-regulatory modes and scarcity messages on fashion product evaluations
The Research Journal of the Costume Culture :: Vol.22 No.1 pp.99-111
DOI:https://doi.org/10.7741/rjcc.2014.22.1.099
Open abstract -
The antecedents of purchasing fast fashion brands
The Research Journal of the Costume Culture :: Vol.21 No.6 pp.827-843
DOI:https://doi.org/10.7741/rjcc.2013.21.6.827
Open abstract -
The Influence of the Consumers Value and Experience Quality on the Effects of Scarcity Message Types
The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1133-1149
Open abstract