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Scarcity effects and consumer purchase decisions in preorder fashion View count 187

Hyojung Suk

The Research Journal of the Costume Culture :: Vol.33 No.3 pp.398-417

DOI:https://doi.org/10.29049/rjcc.2025.33.3.398

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The effect of consumers' self-regulatory modes and scarcity messages on fashion product evaluations View count 1814

Sora Baek, Sunjin Hwang, Junsang Yeo

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.99-111

DOI:https://doi.org/10.7741/rjcc.2014.22.1.099

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The antecedents of purchasing fast fashion brands View count 3494

Hye-Jung Park^†

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.827-843

DOI:https://doi.org/10.7741/rjcc.2013.21.6.827

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The Influence of the Consumers Value and Experience Quality on the Effects of Scarcity Message Types View count 5926

Ine Kim^†, Yeo Sun Kang^*, Mi Young Choi^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1133-1149

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