The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products View count 181

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

The Research Journal of the Costume Culture :: Vol.33 No.1 pp.34-46

DOI:https://doi.org/10.29049/rjcc.2025.33.1.34

Factors affecting Uzbekistan consumers’ purchase intention of character goods View count 98

Khamidova Farangisbonu, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.32 No.6 pp.824-847

DOI:https://doi.org/10.29049/rjcc.2024.32.6.824

Analysis of preferences and purchase intentions for fashion brands on ZEPETO View count 418

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.5 pp.597-618

DOI:https://doi.org/10.29049/rjcc.2024.32.5.597

A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products View count 487

Min-kyung Kim

The Research Journal of the Costume Culture :: Vol.32 No.4 pp.564-576

DOI:https://doi.org/10.29049/rjcc.2024.32.4.564

Purchase satisfaction and repurchase intention with clothing products on online platforms View count 507

Younghee Park

The Research Journal of the Costume Culture :: Vol.32 No.3 pp.419-437

DOI:https://doi.org/10.29049/rjcc.2024.32.3.419

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention View count 812

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651

A study on the effectiveness of authenticity marketing View count 662

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394

Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention View count 1198

Chil Soon Kim, Miao Yu

The Research Journal of the Costume Culture :: Vol.30 No.4 pp.548-562

DOI:https://doi.org/10.29049/rjcc.2022.30.4.548

How do consumers’ perceptions of brands change? View count 1406

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189

The characteristics of fashion live commerce channels and consumer trust View count 1542

Shinyoung Park, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678

DOI:https://doi.org/10.29049/rjcc.2021.29.5.665

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type View count 1582

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875

Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention View count 2059

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568

DOI:https://doi.org/10.29049/rjcc.2019.27.6.553

The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty View count 2716

Min-kyung Kim, Jihun Yu

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.109-122

DOI:https://doi.org/10.29049/rjcc.2019.27.2.109

Does need for touch matter in the context of apparel online shopping? - Compensatory role of online aesthetic and instrumental cues - View count 10333

Young Ha

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.46-56

DOI:https://doi.org/10.29049/rjcc.2019.27.1.046

The effect of perceived value and risk on purchasing intention of up-cycling fashion product View count 3497

Ha Youn Kim, Jongsun Kim

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.899-918

DOI:https://doi.org/10.29049/rjcc.2018.26.6.899

A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry View count 2268

Jisoo Kim, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.919-933

DOI:https://doi.org/10.29049/rjcc.2018.26.6.919

A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention View count 2668

Sun Young Cha, Hyungjin Son, Yuri Lee

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.1015-1027

DOI:https://doi.org/10.29049/rjcc.2018.26.6.1015

The effect of consumer trust on positive online reviews of cosmetics View count 1450

Ji Hye Park, Mi Sook Kim, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.25 No.6 pp.831-846

DOI:https://doi.org/10.29049/rjcc.2017.25.6.831

The effect of consumption propensity and fashion product consumption attitude on fair trade fashion product purchase intension View count 1422

Ye Jin Song, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.656-669

DOI:https://doi.org/10.29049/rjcc.2017.25.5.656

The influence of consumers’ personality types on perceived risk to loyalty and purchase intentions View count 1634

Jihun Yu, Sang In Lee

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.682-693

DOI:https://doi.org/10.29049/rjcc.2017.25.5.682