:: The Research Journal of the Costume Culture ::

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A study on the effect of consumption value satisfaction on brand image and repurchase intention of eco-friendly fashion products

Min-kyung Kim

The Research Journal of the Costume Culture :: Vol.32 No.4 pp.564-576

DOI:https://doi.org/10.29049/rjcc.2024.32.4.564
Open abstract
Purchase satisfaction and repurchase intention with clothing products on online platforms

Younghee Park

The Research Journal of the Costume Culture :: Vol.32 No.3 pp.419-437

DOI:https://doi.org/10.29049/rjcc.2024.32.3.419
Open abstract
The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651
Open abstract
A study on the effectiveness of authenticity marketing

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394
Open abstract
Effects of TikTok fashion advertising characteristics and preferences on fashion product purchase intention

Chil Soon Kim, Miao Yu

The Research Journal of the Costume Culture :: Vol.30 No.4 pp.548-562

DOI:https://doi.org/10.29049/rjcc.2022.30.4.548
Open abstract
How do consumers’ perceptions of brands change?

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189
Open abstract
The characteristics of fashion live commerce channels and consumer trust

Shinyoung Park, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678

DOI:https://doi.org/10.29049/rjcc.2021.29.5.665
Open abstract
How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875
Open abstract
Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568

DOI:https://doi.org/10.29049/rjcc.2019.27.6.553
Open abstract
The impact of the experience marketing satisfaction with fashion lifestyle shops on purchase intention and loyalty

Min-kyung Kim, Jihun Yu

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.109-122

DOI:https://doi.org/10.29049/rjcc.2019.27.2.109
Open abstract
Does need for touch matter in the context of apparel online shopping? - Compensatory role of online aesthetic and instrumental cues -

Young Ha

The Research Journal of the Costume Culture :: Vol.27 No.1 pp.46-56

DOI:https://doi.org/10.29049/rjcc.2019.27.1.046
Open abstract
The effect of perceived value and risk on purchasing intention of up-cycling fashion product

Ha Youn Kim, Jongsun Kim

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.899-918

DOI:https://doi.org/10.29049/rjcc.2018.26.6.899
Open abstract
A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry

Jisoo Kim, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.919-933

DOI:https://doi.org/10.29049/rjcc.2018.26.6.919
Open abstract
A study on the effects of the smell and taste experience in fashion stores on the emotions and purchase intention

Sun Young Cha, Hyungjin Son, Yuri Lee

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.1015-1027

DOI:https://doi.org/10.29049/rjcc.2018.26.6.1015
Open abstract
The effect of consumer trust on positive online reviews of cosmetics

Ji Hye Park, Mi Sook Kim, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.25 No.6 pp.831-846

DOI:https://doi.org/10.29049/rjcc.2017.25.6.831
Open abstract
The effect of consumption propensity and fashion product consumption attitude on fair trade fashion product purchase intension

Ye Jin Song, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.656-669

DOI:https://doi.org/10.29049/rjcc.2017.25.5.656
Open abstract
The influence of consumers’ personality types on perceived risk to loyalty and purchase intentions

Jihun Yu, Sang In Lee

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.682-693

DOI:https://doi.org/10.29049/rjcc.2017.25.5.682
Open abstract
The effects of young consumers’ perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions

Madalyn Smith, Eunjoo Cho, Kathleen R. Smith

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.687-696

DOI:https://doi.org/10.7741/rjcc.2016.24.5.687
Open abstract
The effect of product benefits and product identification on purchase intention

Sun-Hyung Choi, Ji-Hyun Hong

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.417-430

DOI:https://doi.org/10.7741/rjcc.2016.24.4.417
Open abstract
The effect of fashion shopping orientation on consumer’s purchase intention in a mobile shopping mall

Jin Mie Chae

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.457-470

DOI:https://doi.org/10.7741/rjcc.2016.24.4.457
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