:: The Research Journal of the Costume Culture ::

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Market segmentation based on the clothing benefits of female college students in Uzbekistan

Parpikhodjaeva Nargiza, Okhee Lee

The Research Journal of the Costume Culture :: Vol.29 No.6 pp.795-809

DOI:https://doi.org/10.29049/rjcc.2021.29.6.795
Open abstract
Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers

Ganbold Amarjargal, Jonghoon Kim, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.427-449

DOI:https://doi.org/10.29049/rjcc.2018.26.3.427
Open abstract
Effect of viral marketing in on-line mall review and power blog self-presentation on mediator variable word of mouth and apparel purchase behavior

Sangmoo Shin, Ina Hwang, Ju-Yeong Min

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.600-616

DOI:https://doi.org/10.7741/rjcc.2016.24.5.600
Open abstract
Post-purchase behavior toward fast fashion brands

Kyung Sook Jeon, Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.930-942

DOI:https://doi.org/10.7741/rjcc.2014.22.6.930
Open abstract
Middle-school boys’ shoes purchasing behavior according to their shoes shopping orientation

Yongsook Kim^†, Jeongsook Lee^*

The Research Journal of the Costume Culture :: Vol.21 No.5 pp.671-683

DOI:https://doi.org/10.7741/rjcc.2013.21.5.671
Open abstract
A Study on Sportswear Brand Loyalty and Purchase Behaviors according to Lifestyles of 20's Single Women

Su-Yun Shin^†, Hae Seung Suh

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.500-514

DOI:https://doi.org/10.7741/rjcc.2012.20.4.500
Open abstract
Purchase Behaviors, Size Combination Suitability & Products Satisfaction for Women's Underwear Sets Sold on TV Home Shopping

Mi Sook Kim^†, Ju-Young Choi, Shin Hyun Cho^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.154-168

DOI:
Open abstract
Comparison of Feel/Sense and Purchase Behavior among NIKE, PUMA, and KUHO POP-UP Store Visitors

Chil Soon Kim^†, Sun Young Kim^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1288-1301

DOI:
Open abstract
Study of Clothing Purchase Behavior and Fit of Middle and Elderly Women

Jae Ok Park^*†, Young Row

The Research Journal of the Costume Culture :: Vol.19 No.1 pp.214-229

DOI:
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