Article List
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A study on consumer confusion, value, and price sensitivity of eco-friendly fashion product View count 1996
The Research Journal of the Costume Culture :: Vol.29 No.1 pp.48-64
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Effects of image congruity of social commerce and fashion brand types on purchase intention View count 2969
The Research Journal of the Costume Culture :: Vol.27 No.2 pp.81-97
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Effects of perceived risk, community usage motive and price sensitivity of overseas direct purchase consumers on customer satisfaction View count 2316
The Research Journal of the Costume Culture :: Vol.26 No.6 pp.951-965
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The anticipated regret, perceived uncertainty, price sensitivity, and purchase hesitation of internet fashion consumers View count 1598
The Research Journal of the Costume Culture :: Vol.26 No.1 pp.1-18
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