:: The Research Journal of the Costume Culture ::

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The relationship between experiential marketing using makeup services and theme park participants’ satisfaction, loyalty and intention to return

Ye-won Jo, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.706-718

DOI:https://doi.org/10.29049/rjcc.2021.29.5.706
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The effects of makeup service marketing mix on customer revisit intention

Ji-Yeon Kang

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.87-102

DOI:https://doi.org/10.29049/rjcc.2021.29.1.87
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