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Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199
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The effects of fashion consumers’ moral identity and empathy propensity on ethical consumption attitude and donation behavior

Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.29 No.3 pp.307-327

DOI:https://doi.org/10.29049/rjcc.2021.29.3.307
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An analysis of the characteristics of the Chinese contemporary fashion market and the competitiveness of the Korean fashion brand

Hyunsue Kim, Younhee Lee, Jiyeon Lee

The Research Journal of the Costume Culture :: Vol.25 No.2 pp.145-158

DOI:https://doi.org/10.7741/rjcc.2017.25.2.145
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Fashion consumer segmentation through socio-lifestyles - Bangkok samples -

Anothai Cholachatpinyo^†

The Research Journal of the Costume Culture :: Vol.21 No.2 pp.301-308

DOI:https://doi.org/10.7741/rjcc.2013.21.2.301
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