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A study on the digital transformation strategy of a fashion brand
The Research Journal of the Costume Culture :: Vol.27 No.5 pp.449-460
DOI:https://doi.org/10.29049/rjcc.2019.27.5.449
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Case and value on the Prada's fashion communications through art marketing
The Research Journal of the Costume Culture :: Vol.22 No.2 pp.258-272
DOI:https://doi.org/10.7741/rjcc.2014.22.2.258
Open abstract -
The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1302-1319
Open abstract