:: The Research Journal of the Costume Culture ::

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Analysis of preferences and purchase intentions for fashion brands on ZEPETO

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.5 pp.597-618

DOI:https://doi.org/10.29049/rjcc.2024.32.5.597
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The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082
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