:: The Research Journal of the Costume Culture ::

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A study on the perception of the metaverse and luxury fashion brands

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.125-147

DOI:https://doi.org/10.29049/rjcc.2024.32.2.125
Open abstract
Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199
Open abstract
A case study on value creation of fashion brands using content collaboration targeting MZ generation

Haekyung Shin

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.830-844

DOI:https://doi.org/10.29049/rjcc.2020.28.6.830
Open abstract
An exploratory analysis of the web-based keywords of fashion brands using big-data

Junseok Heo, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.27 No.4 pp.398-413

DOI:https://doi.org/10.29049/rjcc.2019.27.4.398
Open abstract
Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726

DOI:https://doi.org/10.29049/rjcc.2018.26.5.714
Open abstract
The characteristics of feminist fashion brands and female images

MinJung Im

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.471-484

DOI:https://doi.org/10.29049/rjcc.2018.26.3.471
Open abstract
The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082
Open abstract
An analysis of the characteristics of the Chinese contemporary fashion market and the competitiveness of the Korean fashion brand

Hyunsue Kim, Younhee Lee, Jiyeon Lee

The Research Journal of the Costume Culture :: Vol.25 No.2 pp.145-158

DOI:https://doi.org/10.7741/rjcc.2017.25.2.145
Open abstract
Effect of Korean fashion design incubation policies on new fashiondesigner’s brand management

Boa Lim, Juhee Park, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.24 No.2 pp.132-149

DOI:https://doi.org/10.7741/rjcc.2016.24.2.132
Open abstract
Clothing behavior and attitudes of Indonesian consumers in their 20s~30s toward Korean fashion brands

Sung-Min Na, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.67-78

DOI:https://doi.org/10.7741/rjcc.2016.24.1.067
Open abstract
The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product

You Jin Huh, Sun-Jin Hwang

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.102-116

DOI:https://doi.org/10.7741/rjcc.2015.23.1.102
Open abstract
The antecedents of purchasing fast fashion brands

Hye-Jung Park^†

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.827-843

DOI:https://doi.org/10.7741/rjcc.2013.21.6.827
Open abstract
Research on consumer responses according to linguistic characteristics of fashion brand slogans

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219

DOI:https://doi.org/10.7741/rjcc.2013.21.2.206
Open abstract
The fashion brand logo development and design application - Focused on L fashion -

Keum-Hee Lee^†, Nam-Jin Shin

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.679-694

DOI:https://doi.org/10.7741/rjcc.2012.20.5.679
Open abstract