Types and expressions of signatures in fashion brands View count 234

Joohyung Lee, Jisoo Ha

The Research Journal of the Costume Culture :: Vol.33 No.3 pp.322-340

DOI:https://doi.org/10.29049/rjcc.2025.33.3.322

Analysis of preferences and purchase intentions for fashion brands on ZEPETO View count 424

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.5 pp.597-618

DOI:https://doi.org/10.29049/rjcc.2024.32.5.597

A study on the perception of the metaverse and luxury fashion brands View count 729

Hosun Lim

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.125-147

DOI:https://doi.org/10.29049/rjcc.2024.32.2.125

Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data View count 859

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199

A case study on value creation of fashion brands using content collaboration targeting MZ generation View count 2629

Haekyung Shin

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.830-844

DOI:https://doi.org/10.29049/rjcc.2020.28.6.830

An exploratory analysis of the web-based keywords of fashion brands using big-data View count 2096

Junseok Heo, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.27 No.4 pp.398-413

DOI:https://doi.org/10.29049/rjcc.2019.27.4.398

Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility View count 2864

Sun Ah Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726

DOI:https://doi.org/10.29049/rjcc.2018.26.5.714

The characteristics of feminist fashion brands and female images View count 1771

MinJung Im

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.471-484

DOI:https://doi.org/10.29049/rjcc.2018.26.3.471

The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty View count 1608

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082

An analysis of the characteristics of the Chinese contemporary fashion market and the competitiveness of the Korean fashion brand View count 1706

Hyunsue Kim, Younhee Lee, Jiyeon Lee

The Research Journal of the Costume Culture :: Vol.25 No.2 pp.145-158

DOI:https://doi.org/10.7741/rjcc.2017.25.2.145

Effect of Korean fashion design incubation policies on new fashiondesigner’s brand management View count 2778

Boa Lim, Juhee Park, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.24 No.2 pp.132-149

DOI:https://doi.org/10.7741/rjcc.2016.24.2.132

Clothing behavior and attitudes of Indonesian consumers in their 20s~30s toward Korean fashion brands View count 2598

Sung-Min Na, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.67-78

DOI:https://doi.org/10.7741/rjcc.2016.24.1.067

The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product View count 2312

You Jin Huh, Sun-Jin Hwang

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.102-116

DOI:https://doi.org/10.7741/rjcc.2015.23.1.102

The antecedents of purchasing fast fashion brands View count 3494

Hye-Jung Park^†

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.827-843

DOI:https://doi.org/10.7741/rjcc.2013.21.6.827

Research on consumer responses according to linguistic characteristics of fashion brand slogans View count 3780

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219

DOI:https://doi.org/10.7741/rjcc.2013.21.2.206

The fashion brand logo development and design application - Focused on L fashion - View count 9574

Keum-Hee Lee^†, Nam-Jin Shin

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.679-694

DOI:https://doi.org/10.7741/rjcc.2012.20.5.679