:: The Research Journal of the Costume Culture ::

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Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring -

Ji-hye Kwak

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.121-133

DOI:https://doi.org/10.29049/rjcc.2021.29.1.121
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Research on consumer responses according to linguistic characteristics of fashion brand slogans

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219

DOI:https://doi.org/10.7741/rjcc.2013.21.2.206
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