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Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring - View count 1458
Ji-hye Kwak
The Research Journal of the Costume Culture :: Vol.29 No.1 pp.121-133
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Research on consumer responses according to linguistic characteristics of fashion brand slogans View count 3780
The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219
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