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A study of influencing factors on Korean SPA brand assets for the Chinese market View count 2244

Yuan Bo Jia, Bomi Lee, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.27 No.3 pp.206-221

DOI:https://doi.org/10.29049/rjcc.2019.27.3.206

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Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers View count 1483

Ganbold Amarjargal, Jonghoon Kim, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.427-449

DOI:https://doi.org/10.29049/rjcc.2018.26.3.427

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The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students View count 3088

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221

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