:: The Research Journal of the Costume Culture ::

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The effects of authenticity and fictionality of brand story on customer-based brand equity

Hyojung Suk, Eun-Jin Lee, Sung-Hee Park

The Research Journal of the Costume Culture :: Vol.30 No.3 pp.381-402

DOI:https://doi.org/10.29049/rjcc.2022.30.3.381
Open abstract
Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity

Eunhye Kim, Jin Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.5 pp.479-495

DOI:https://doi.org/10.29049/rjcc.2019.27.5.479
Open abstract
A study of influencing factors on Korean SPA brand assets for the Chinese market

Yuan Bo Jia, Bomi Lee, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.27 No.3 pp.206-221

DOI:https://doi.org/10.29049/rjcc.2019.27.3.206
Open abstract
Effect of perceived luxuriousness on brand equity

Ju-Young M. Kang, Jieun Kim

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.697-708

DOI:https://doi.org/10.7741/rjcc.2016.24.5.697
Open abstract
The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands

Hui Qing Wu, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.640-653

DOI:https://doi.org/10.7741/rjcc.2014.22.4.640
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The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921
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