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A study on the influence of customer engagement on Chinese consumers’ purchase intention and brand attitude of the luxury brand community

Liu Danyang, Hyojung Kim, Minjung Park

The Research Journal of the Costume Culture :: Vol.28 No.5 pp.621-638

DOI:https://doi.org/10.29049/rjcc.2020.28.5.621
Open abstract
Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity

Eunhye Kim, Jin Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.5 pp.479-495

DOI:https://doi.org/10.29049/rjcc.2019.27.5.479
Open abstract
Gender differences in brand extension

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.301-314

DOI:https://doi.org/10.7741/rjcc.2016.24.3.301
Open abstract
A study on the effects of the characteristics of fashion brand's mobile SNS on brand attachment and brand loyalty

Yoojung Lee, YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.848-861

DOI:https://doi.org/10.7741/rjcc.2014.22.5.848
Open abstract
The Role of Self-Construal and Emotionsin Younger Consumers’ Commitment to Luxury Brands

Jiyoung Hwang^†, Jay Kandampully^*

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.604-615

DOI:https://doi.org/10.7741/rjcc.2012.20.4.604
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