Effects of attitude and subjective norms on purchase intention of fashion products using eco-friendly packages View count 90

Seung Yeon Kim, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.33 No.2 pp.238-252

DOI:https://doi.org/10.29049/rjcc.2025.33.2.238

The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products View count 181

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

The Research Journal of the Costume Culture :: Vol.33 No.1 pp.34-46

DOI:https://doi.org/10.29049/rjcc.2025.33.1.34

Factors affecting Uzbekistan consumers’ purchase intention of character goods View count 98

Khamidova Farangisbonu, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.32 No.6 pp.824-847

DOI:https://doi.org/10.29049/rjcc.2024.32.6.824

Investigating factors influencing genderless fashion preferences View count 897

Hyun Ji Lee

The Research Journal of the Costume Culture :: Vol.31 No.6 pp.705-719

DOI:https://doi.org/10.29049/rjcc.2023.31.6.705

A study on awareness of ideal body image, internalization of appearance, and anti-fat attitudes among middle-aged women View count 962

Hyun-Hwa Lee, Minsun Lee

The Research Journal of the Costume Culture :: Vol.30 No.4 pp.563-578

DOI:https://doi.org/10.29049/rjcc.2022.30.4.563

The effects of fashion consumers’ moral identity and empathy propensity on ethical consumption attitude and donation behavior View count 1513

Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.29 No.3 pp.307-327

DOI:https://doi.org/10.29049/rjcc.2021.29.3.307

Consumer prosocialness and the attitude-intention relations in fashion product recycling View count 1331

Minsun Lee, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.29 No.3 pp.437-452

DOI:https://doi.org/10.29049/rjcc.2021.29.3.437

Consumer shopping perceptions of an Internet of Things environment View count 1967

Minsun Lee, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.1-15

DOI:https://doi.org/10.29049/rjcc.2021.29.1.1

Congruity between the effect of sports apparel brand slogan and self-image on slogan and brand attitude - Moderating effect of self-monitoring - View count 1456

Ji-hye Kwak

The Research Journal of the Costume Culture :: Vol.29 No.1 pp.121-133

DOI:https://doi.org/10.29049/rjcc.2021.29.1.121

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type View count 1582

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875

Impacts of technology anxiety and perceived productivity on attitude toward self-service technology View count 2528

So Won Jeong, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.28 No.4 pp.480-491

DOI:https://doi.org/10.29049/rjcc.2020.28.4.480

Effects of limited free gifts on brand attitudes and brand commitment View count 4712

Yoon Sun Lee, Jieun Lee, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.28 No.1 pp.76-95

DOI:https://doi.org/10.29049/rjcc.2020.28.1.76

A comparison of demographic and socio-psychological characteristics of obese males according to degree of obesity View count 2397

Eunah Yoh

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.123-139

DOI:https://doi.org/10.29049/rjcc.2019.27.2.123

Socially responsible purchase behavior of clothing shoppers View count 2600

Eun Hye Kim, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.27 No.2 pp.181-192

DOI:https://doi.org/10.29049/rjcc.2019.27.2.181

The effect of perceived value and risk on purchasing intention of up-cycling fashion product View count 3497

Ha Youn Kim, Jongsun Kim

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.899-918

DOI:https://doi.org/10.29049/rjcc.2018.26.6.899

Effects of cognitive factors on brand attitude and behavioral intention across different fashion pop-up store formats View count 1509

Doree Choi, Jihun Yu

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.543-560

DOI:https://doi.org/10.29049/rjcc.2017.25.5.543

The effect of consumption propensity and fashion product consumption attitude on fair trade fashion product purchase intension View count 1425

Ye Jin Song, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.656-669

DOI:https://doi.org/10.29049/rjcc.2017.25.5.656

Fashion consumer's environmental awareness, pursuing values in disposal, sustainable fashion consumption attitude and fashion disposal behavior View count 1311

Hyojung Suk, Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.25 No.3 pp.253-269

DOI:https://doi.org/10.7741/rjcc.2017.25.3.253

Analysis of previous researches on beauty attitude View count 1734

Ji Hye Choe, Mi Young Kim

The Research Journal of the Costume Culture :: Vol.24 No.6 pp.756-776

DOI:https://doi.org/10.7741/rjcc.2016.24.6.756

The effects of young consumers’ perceptions of environment-friendly shopping bags and environmental consciousness on attitudes and purchase intentions View count 2607

Madalyn Smith, Eunjoo Cho, Kathleen R. Smith

The Research Journal of the Costume Culture :: Vol.24 No.5 pp.687-696

DOI:https://doi.org/10.7741/rjcc.2016.24.5.687