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Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer View count 3769

Hea-soo Jang, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.4 pp.446-462

DOI:https://doi.org/10.29049/rjcc.2020.28.4.446

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A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising - View count 1647

Eun-Suk Je^†

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.251-262

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