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A study of influencing factors on Korean SPA brand assets for the Chinese market View count 2244

Yuan Bo Jia, Bomi Lee, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.27 No.3 pp.206-221

DOI:https://doi.org/10.29049/rjcc.2019.27.3.206

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The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands View count 2516

Hui Qing Wu, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.640-653

DOI:https://doi.org/10.7741/rjcc.2014.22.4.640

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