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The Research Journal of the Costume Culture :: Vol.31 No.4 pp.467-488
DOI:https://doi.org/10.29049/rjcc.2023.31.4.467
Open abstract -
The effect of Instagram beauty influencers’ attributes on product attitude and purchase intention
The Research Journal of the Costume Culture :: Vol.30 No.2 pp.243-261
DOI:https://doi.org/10.29049/rjcc.2022.30.2.243
Open abstract -
A study on multi-persona fashion images in Instagram
The Research Journal of the Costume Culture :: Vol.29 No.4 pp.603-615
DOI:https://doi.org/10.29049/rjcc.2021.29.4.603
Open abstract -
The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889
DOI:https://doi.org/10.29049/rjcc.2020.28.6.875
Open abstract -
Effects of game dynamics on consumer responses in Instagram marketing
The Research Journal of the Costume Culture :: Vol.27 No.2 pp.154-168
DOI:https://doi.org/10.29049/rjcc.2019.27.2.154
Open abstract -
Social curation as an advertising tool
The Research Journal of the Costume Culture :: Vol.23 No.3 pp.498-511
DOI:https://doi.org/10.7741/rjcc.2015.23.3.498
Open abstract