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The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668
DOI:https://doi.org/10.29049/rjcc.2023.31.5.651
Open abstract -
A survey on consumers’ purchase status of clothing products via online platforms
The Research Journal of the Costume Culture :: Vol.31 No.5 pp.669-691
DOI:https://doi.org/10.29049/rjcc.2023.31.5.669
Open abstract -
A study on the effectiveness of authenticity marketing
The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410
DOI:https://doi.org/10.29049/rjcc.2023.31.3.394
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The Research Journal of the Costume Culture :: Vol.30 No.5 pp.656-674
DOI:https://doi.org/10.29049/rjcc.2022.30.5.656
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The Research Journal of the Costume Culture :: Vol.30 No.5 pp.703-716
DOI:https://doi.org/10.29049/rjcc.2022.30.5.703
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The Research Journal of the Costume Culture :: Vol.30 No.4 pp.548-562
DOI:https://doi.org/10.29049/rjcc.2022.30.4.548
Open abstract -
How do consumers’ perceptions of brands change?
The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207
DOI:https://doi.org/10.29049/rjcc.2022.30.2.189
Open abstract -
Market segmentation based on the clothing benefits of female college students in Uzbekistan
The Research Journal of the Costume Culture :: Vol.29 No.6 pp.795-809
DOI:https://doi.org/10.29049/rjcc.2021.29.6.795
Open abstract -
The characteristics of fashion live commerce channels and consumer trust
The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678
DOI:https://doi.org/10.29049/rjcc.2021.29.5.665
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The Research Journal of the Costume Culture :: Vol.29 No.4 pp.505-521
DOI:https://doi.org/10.29049/rjcc.2021.29.4.505
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The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889
DOI:https://doi.org/10.29049/rjcc.2020.28.6.875
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The Research Journal of the Costume Culture :: Vol.28 No.3 pp.313-329
DOI:https://doi.org/10.29049/rjcc.2020.28.3.313
Open abstract -
The Research Journal of the Costume Culture :: Vol.28 No.2 pp.215-228
DOI:https://doi.org/10.29049/rjcc.2020.28.2.215
Open abstract -
The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568
DOI:https://doi.org/10.29049/rjcc.2019.27.6.553
Open abstract -
The cosmetic buying behavior of women in their 20s
The Research Journal of the Costume Culture :: Vol.27 No.6 pp.569-581
DOI:https://doi.org/10.29049/rjcc.2019.27.6.569
Open abstract -
A study on the conceptual structure of purchase risks in fashion consumption through online channels
The Research Journal of the Costume Culture :: Vol.27 No.5 pp.496-511
DOI:https://doi.org/10.29049/rjcc.2019.27.5.496
Open abstract -
The mediating role of visual merchandising consciousness in offline apparel retailing
The Research Journal of the Costume Culture :: Vol.27 No.3 pp.285-297
DOI:https://doi.org/10.29049/rjcc.2019.27.3.285
Open abstract -
The Research Journal of the Costume Culture :: Vol.27 No.2 pp.109-122
DOI:https://doi.org/10.29049/rjcc.2019.27.2.109
Open abstract -
Purchasing and using behavior according to the experiences of side effects
The Research Journal of the Costume Culture :: Vol.27 No.2 pp.169-180
DOI:https://doi.org/10.29049/rjcc.2019.27.2.169
Open abstract -
The effect of perceived value and risk on purchasing intention of up-cycling fashion product
The Research Journal of the Costume Culture :: Vol.26 No.6 pp.899-918
DOI:https://doi.org/10.29049/rjcc.2018.26.6.899
Open abstract