:: The Research Journal of the Costume Culture ::

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An exploratory analysis of the web-based keywords of fashion brands using big-data

Junseok Heo, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.27 No.4 pp.398-413

DOI:https://doi.org/10.29049/rjcc.2019.27.4.398
Open abstract
The characteristics of feminist fashion brands and female images

MinJung Im

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.471-484

DOI:https://doi.org/10.29049/rjcc.2018.26.3.471
Open abstract
The influences of the SNS(WEIBO) characteristics of Chinese fashion brands on perceived usefulness, satisfaction, and brand loyalty

Jingwen Zhang, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.26 No.1 pp.82-94

DOI:https://doi.org/10.29049/rjcc.2018.26.1.082
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An analysis of the characteristics of the Chinese contemporary fashion market and the competitiveness of the Korean fashion brand

Hyunsue Kim, Younhee Lee, Jiyeon Lee

The Research Journal of the Costume Culture :: Vol.25 No.2 pp.145-158

DOI:https://doi.org/10.7741/rjcc.2017.25.2.145
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Effect of Korean fashion design incubation policies on new fashiondesigner’s brand management

Boa Lim, Juhee Park, Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.24 No.2 pp.132-149

DOI:https://doi.org/10.7741/rjcc.2016.24.2.132
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The antecedents of purchasing fast fashion brands

Hye-Jung Park^†

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.827-843

DOI:https://doi.org/10.7741/rjcc.2013.21.6.827
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Research on consumer responses according to linguistic characteristics of fashion brand slogans

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.21 No.2 pp.206-219

DOI:https://doi.org/10.7741/rjcc.2013.21.2.206
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