Article List
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Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data View count 849
Ki Yong Kwon
The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214
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A case study on value creation of fashion brands using content collaboration targeting MZ generation View count 2622
Haekyung Shin
The Research Journal of the Costume Culture :: Vol.28 No.6 pp.830-844
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Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility View count 2862
Sun Ah Kim
, Sun Jin HwangThe Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726
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The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product View count 2307
You Jin Huh
, Sun-Jin HwangThe Research Journal of the Costume Culture :: Vol.23 No.1 pp.102-116
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The fashion brand logo development and design application - Focused on L fashion - View count 9572
The Research Journal of the Costume Culture :: Vol.20 No.5 pp.679-694
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