:: The Research Journal of the Costume Culture ::

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Analyzing fashion item purchase patterns and channel transition patterns using association rules and brand loyalty in big data

Ki Yong Kwon

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.199-214

DOI:https://doi.org/10.29049/rjcc.2024.32.2.199
Open abstract
A case study on value creation of fashion brands using content collaboration targeting MZ generation

Haekyung Shin

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.830-844

DOI:https://doi.org/10.29049/rjcc.2020.28.6.830
Open abstract
Effects of type of fashion advertisement, brand extension and consumer innovativeness on advertising credibility

Sun Ah Kim, Sun Jin Hwang

The Research Journal of the Costume Culture :: Vol.26 No.5 pp.714-726

DOI:https://doi.org/10.29049/rjcc.2018.26.5.714
Open abstract
The effect of fashion brand extension types, preannouncing and regulatory focus on preferences toward extension product

You Jin Huh, Sun-Jin Hwang

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.102-116

DOI:https://doi.org/10.7741/rjcc.2015.23.1.102
Open abstract
The fashion brand logo development and design application - Focused on L fashion -

Keum-Hee Lee^†, Nam-Jin Shin

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.679-694

DOI:https://doi.org/10.7741/rjcc.2012.20.5.679
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