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A study on the effectiveness of authenticity marketing View count 664

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394

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How do consumers’ perceptions of brands change? View count 1408

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189

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Antecedents of repurchasing intention toward fast fashion brands View count 4277

Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.28 No.2 pp.147-165

DOI:https://doi.org/10.29049/rjcc.2020.28.2.147

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