:: The Research Journal of the Costume Culture ::

Journal Search Engine

A study on the effectiveness of authenticity marketing

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394
Open abstract
How do consumers’ perceptions of brands change?

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189
Open abstract
Antecedents of repurchasing intention toward fast fashion brands

Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.28 No.2 pp.147-165

DOI:https://doi.org/10.29049/rjcc.2020.28.2.147
Open abstract

Copyright © The Costume Culture Association.All right reserve.
Human Ecology Building 207, Ewha Womans University,52, Ewhayeodae-gil, Seodaemun-gu, Seoul, 03760, KOREA