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Influence of characteristics, attachment and self congruity of Korean wave human brand on brand equity View count 2369

Eunhye Kim, Jin Hwa Lee

The Research Journal of the Costume Culture :: Vol.27 No.5 pp.479-495

DOI:https://doi.org/10.29049/rjcc.2019.27.5.479

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A study of influencing factors on Korean SPA brand assets for the Chinese market View count 2246

Yuan Bo Jia, Bomi Lee, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.27 No.3 pp.206-221

DOI:https://doi.org/10.29049/rjcc.2019.27.3.206

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The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands View count 2516

Hui Qing Wu, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.640-653

DOI:https://doi.org/10.7741/rjcc.2014.22.4.640

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The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention View count 3990

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921

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