:: The Research Journal of the Costume Culture ::

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A study of influencing factors on Korean SPA brand assets for the Chinese market

Yuan Bo Jia, Bomi Lee, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.27 No.3 pp.206-221

DOI:https://doi.org/10.29049/rjcc.2019.27.3.206
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Luxury value-based segmentation, brand personality, and purchase behavior of Mongolian female consumers

Ganbold Amarjargal, Jonghoon Kim, Jee-Sun Park

The Research Journal of the Costume Culture :: Vol.26 No.3 pp.427-449

DOI:https://doi.org/10.29049/rjcc.2018.26.3.427
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The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221

DOI:
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