:: The Research Journal of the Costume Culture ::

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The relationship between consumer experience, image perception, and word-of-mouth intention in standalone pop-up stores and pop-ups within department stores

Zhuying Piao, In-Hyoung Park, Ruiyu Wu, Jae-Eun Chung

The Research Journal of the Costume Culture :: Vol.32 No.2 pp.260-286

DOI:https://doi.org/10.29049/rjcc.2024.32.2.260
Open abstract
Message framing of sustainable marketing for luxury fashion brands impacting consumer attitudes toward the brands

Eun-Jung Lee

The Research Journal of the Costume Culture :: Vol.32 No.1 pp.1-16

DOI:https://doi.org/10.29049/rjcc.2024.32.1.1
Open abstract
The effect of attribute evaluation and consumption value on the purchase involvement in the global luxury fashion brands

Mun Young Kim

The Research Journal of the Costume Culture :: Vol.28 No.2 pp.215-228

DOI:https://doi.org/10.29049/rjcc.2020.28.2.215
Open abstract
Artistic expression in fashion film of Prada

Seo Hee Beom, Eunhyuk Yim

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.888-898

DOI:https://doi.org/10.29049/rjcc.2018.26.6.888
Open abstract
The types and roles of domestic events by luxury jewelry brands analyzed based on articles during the period of 1990~2013

Jiyoun Hong, Nayoung Hong

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.862-872

DOI:https://doi.org/10.7741/rjcc.2014.22.5.862
Open abstract
The characteristics of the development of ‘Tiffany’, the name of the luxury jewelry brands, in Korea as found in the newspapers during the period from the liberation to the 1989

Jiyoun Hong, Nayoung Hong

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.595-604

DOI:https://doi.org/10.7741/rjcc.2014.22.4.595
Open abstract