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The characteristics of fashion live commerce channels and consumer trust
The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678
DOI:https://doi.org/10.29049/rjcc.2021.29.5.665
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The Research Journal of the Costume Culture :: Vol.29 No.4 pp.554-571
DOI:https://doi.org/10.29049/rjcc.2021.29.4.554
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The effect of live commerce’s para-social interaction on satisfaction with the experience
The Research Journal of the Costume Culture :: Vol.28 No.6 pp.719-737
DOI:https://doi.org/10.29049/rjcc.2020.28.6.719
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