:: The Research Journal of the Costume Culture ::

Journal Search Engine

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651
Open abstract

Copyright © The Costume Culture Association.All right reserve.
Human Ecology Building 207, Ewha Womans University,52, Ewhayeodae-gil, Seodaemun-gu, Seoul, 03760, KOREA