:: The Research Journal of the Costume Culture ::

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Perceptions of male and female consumers in their 20s and 30s on the 3D virtual influencer

Hea-soo Jang, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.4 pp.446-462

DOI:https://doi.org/10.29049/rjcc.2020.28.4.446
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Effectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement

Yongsook Kim^†, Mira Mun^*

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.736-752

DOI:https://doi.org/10.7741/rjcc.2012.20.5.736
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A Study on Advertising Effect according to Involvement, Advertising Location and Advertising Forms - Focusing on the Fashion Internet Search Advertising -

Eun-Suk Je^†

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.251-262

DOI:
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