:: The Research Journal of the Costume Culture ::

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Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products

Kyu-Hye Lee^†, Hyun-Jin Seo

The Research Journal of the Costume Culture :: Vol.21 No.3 pp.440-451

DOI:https://doi.org/10.7741/rjcc.2013.21.3.440
Open abstract
Effectiveness of fashion banner advertising according to university students’ attitudes toward internet advertisement

Yongsook Kim^†, Mira Mun^*

The Research Journal of the Costume Culture :: Vol.20 No.5 pp.736-752

DOI:https://doi.org/10.7741/rjcc.2012.20.5.736
Open abstract
Self-efficacy and Body Satisfaction according to College Students' Appearance Management Attitudes Typology

Hyun-Ju Cho^†, Eun-Hee Park

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.515-528

DOI:https://doi.org/10.7741/rjcc.2012.20.4.515
Open abstract
E-tail Uses and Gratifications to Understand Apparel Consumers

Kyu-Hye Lee^†, Jee-Sun Park^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.272-285

DOI:
Open abstract
High School Students' Buying Attitudes toward School Uniform Brands according to Clothing Conformity

Myung-Ja Park^*†, Ji-Min Seo, Ji-Yeon Lee^*

The Research Journal of the Costume Culture :: Vol.19 No.6 pp.1320-1333

DOI:
Open abstract
The Effect of Self-Monitoring and Self-Consciousness to Cosmetic Attitude

Kil-Soon Park^†, Ji-Young Lee

The Research Journal of the Costume Culture :: Vol.19 No.4 pp.766-779

DOI:
Open abstract
Effect of Color Sensibility Evaluation of Clothing Product on Attitude toward Product in On-line and Off-line -Focusing on White T-Shirt-

Eunah Yoh^†

The Research Journal of the Costume Culture :: Vol.19 No.3 pp.650-660

DOI:
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