:: The Research Journal of the Costume Culture ::

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Consumer responses to retailer messages indicating time remaining to use mileage

Jung-Min Shin, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.13-26

DOI:https://doi.org/10.7741/rjcc.2016.24.1.013
Open abstract
Repurchase intention toward fast fashion brands

Kyung Sook Jeon, Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.23 No.6 pp.940-954

DOI:https://doi.org/10.7741/rjcc.2015.23.6.940
Open abstract
Influence of consumer attitudes toward fashion art marketing on purchase intention

Ji hye Park, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.353-367

DOI:https://doi.org/10.7741/rjcc.2015.23.3.353
Open abstract
The effects of clothes shopping orientation and perceived risk on purchase intention in social commerce

Hyejin Kim, Myungsun Chung

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.384-399

DOI:https://doi.org/10.7741/rjcc.2015.23.3.384
Open abstract
The influence of sustainability management fit of SPA brand on consumer purchase intention

Jimin Lee, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.161-175

DOI:https://doi.org/10.7741/rjcc.2015.23.2.161
Open abstract
A study on fashion brand's SNS marketing

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011
Open abstract
The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention

Yoojung Lee, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.834-847

DOI:https://doi.org/10.7741/rjcc.2014.22.5.834
Open abstract
Effects of perceived interactivity on purchase intention of mobile fashion shopping malls

Suyun Shin^†, Minjung Kim

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.891-906

DOI:https://doi.org/10.7741/rjcc.2013.21.6.891
Open abstract
The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921
Open abstract
The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
Open abstract
Modeling study on repeat purchase intention on silk products based on the electronic commercial platform

Guolian Liu^*†, Rui Shi, Gaihang Li

The Research Journal of the Costume Culture :: Vol.20 No.6 pp.937-941

DOI:https://doi.org/10.7741/rjcc.2012.20.6.937
Open abstract
The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221

DOI:
Open abstract

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