Typology of mobile marketing and fashion application usage motives View count 1852

Hyunju Shin, and Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.4 pp.483-497

DOI:https://doi.org/10.7741/rjcc.2016.24.4.483

Gender differences in brand extension View count 1770

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.301-314

DOI:https://doi.org/10.7741/rjcc.2016.24.3.301

The effect of eco-friendly behaviors and attitudes on behaviors of clothing recycling View count 2112

Younghee Park

The Research Journal of the Costume Culture :: Vol.24 No.3 pp.336-348

DOI:https://doi.org/10.7741/rjcc.2016.24.3.336

Consumer responses to retailer messages indicating time remaining to use mileage View count 2567

Jung-Min Shin, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.13-26

DOI:https://doi.org/10.7741/rjcc.2016.24.1.013

Clothing behavior and attitudes of Indonesian consumers in their 20s~30s toward Korean fashion brands View count 2597

Sung-Min Na, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.67-78

DOI:https://doi.org/10.7741/rjcc.2016.24.1.067

Research on female consumer responses according to advertising model types of a senior apparel brand View count 2180

Eungsuk Lee, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.93-106

DOI:https://doi.org/10.7741/rjcc.2016.24.1.093

Moderating effect of music characteristics on the relationship between consumer mood and attitude in the online shopping mall View count 2477

Soojin Choi, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.23 No.5 pp.793-806

DOI:https://doi.org/10.7741/rjcc.2015.23.5.793

The effects of brand trust and attributions on the eco-friendly line extension View count 2559

Heekang Moon, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.23 No.4 pp.537-553

DOI:https://doi.org/10.7741/rjcc.2015.23.4.537

Influence of consumer attitudes toward fashion art marketing on purchase intention View count 2090

Ji hye Park, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.353-367

DOI:https://doi.org/10.7741/rjcc.2015.23.3.353

Fashion retail store facades and the creation of store image and store attitude View count 1966

Joo-Hyun Seo, Kyu-Hye Lee

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.400-411

DOI:https://doi.org/10.7741/rjcc.2015.23.3.400

The influence of sustainability management fit of SPA brand on consumer purchase intention View count 4124

Jimin Lee, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.161-175

DOI:https://doi.org/10.7741/rjcc.2015.23.2.161

Antecedents of attitudes toward counterfeit luxury fashion goods View count 2475

Hye-Jung Park

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.310-325

DOI:https://doi.org/10.7741/rjcc.2015.23.2.310

A study on the sociocultural attitude toward appearance and pursuit of clothing benefits depending on narcissism View count 2108

Hyojung Cho, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.11-23

DOI:https://doi.org/10.7741/rjcc.2015.23.1.011

The effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension View count 2015

YoungJu Rhee

The Research Journal of the Costume Culture :: Vol.23 No.1 pp.63-73

DOI:https://doi.org/10.7741/rjcc.2015.23.1.063

The perception and wearing attitude toward school uniform by group according to clothing attitude - Focusing on high school students - View count 2282

Ju Ae Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.899-910

DOI:https://doi.org/10.7741/rjcc.2014.22.6.899

A study on fashion brand's SNS marketing View count 2883

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011

A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy View count 1837

Seong-rae Ju, Myung-sun Chung

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.511-525

DOI:https://doi.org/10.7741/rjcc.2014.22.4.511

The effects of store attributes on brand equity of and brand attitude toward Korean SPA brands View count 2516

Hui Qing Wu, Mi Sook Kim

The Research Journal of the Costume Culture :: Vol.22 No.4 pp.640-653

DOI:https://doi.org/10.7741/rjcc.2014.22.4.640

Purchase intention on naturally dyed clothing depending on fabric benefit sought and attitudes - A cross-cultural study between Korea and the United States - View count 1558

Jongmyoung Choi, Sookhyun Kim

The Research Journal of the Costume Culture :: Vol.22 No.2 pp.183-197

DOI:https://doi.org/10.7741/rjcc.2014.22.2.183

The effect of man's gender identity, brand gender and salesperson sex on fashion brand attitude View count 1451

Jung Mock Kim, Sun-Jin Hwang, You-Jin Huh

The Research Journal of the Costume Culture :: Vol.22 No.1 pp.42-54

DOI:https://doi.org/10.7741/rjcc.2014.22.1.042