:: The Research Journal of the Costume Culture ::

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Effects of perceived interactivity on purchase intention of mobile fashion shopping malls

Suyun Shin^†, Minjung Kim

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.891-906

DOI:https://doi.org/10.7741/rjcc.2013.21.6.891
Open abstract
The influence of consumers’ sports involvement on their attitudes to sports sponsorship of sportswear, brand equity, and purchase intention

Choon Sup Hwang^†, Mi Hyoun Choi^*

The Research Journal of the Costume Culture :: Vol.21 No.6 pp.921-937

DOI:https://doi.org/10.7741/rjcc.2013.21.6.921
Open abstract
The effect of UNIQLO’s online and offline brand images on the purchase intention as a multichannel brand

Jieyurn Kim^†

The Research Journal of the Costume Culture :: Vol.21 No.1 pp.42-56

DOI:https://doi.org/10.7741/rjcc.2013.21.1.042
Open abstract
A Study on Consumers' Buying Intention toward Fashion Goods through Global Internet Shopping Malls

Hyun-Mee Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.4 pp.573-593

DOI:https://doi.org/10.7741/rjcc.2012.20.4.573
Open abstract
The Effects of VM Components on Store Image and Purchasing Intention of Fashion Stores - Focused on Facade Color and Show Window Type -

Mi-sook Lee^†

The Research Journal of the Costume Culture :: Vol.20 No.3 pp.416-429

DOI:
Open abstract
The Effects of Sportswear Brands' Country-of-Origin on Purchase Intention in Terms of Brand Personality as Perceived by Chinese University Students

Yong-Sook Kim^†, Fang-Fang Zhang^*

The Research Journal of the Costume Culture :: Vol.20 No.2 pp.208-221

DOI:
Open abstract

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