The impact of the marketing characteristics of Wanghong on Chinese consumers’ attitudes and purchase intentions towards fashion products View count 181

Yang Yang Xiong, Yeonjung Won, Eunjung Shin

The Research Journal of the Costume Culture :: Vol.33 No.1 pp.34-46

DOI:https://doi.org/10.29049/rjcc.2025.33.1.34

The effect of AI shopping assistant’s motivated consumer innovativeness on satisfaction and purchase intention View count 821

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.5 pp.651-668

DOI:https://doi.org/10.29049/rjcc.2023.31.5.651

A study on the effectiveness of authenticity marketing View count 662

Hye Jung Kim, Young-Ju Rhee

The Research Journal of the Costume Culture :: Vol.31 No.3 pp.394-410

DOI:https://doi.org/10.29049/rjcc.2023.31.3.394

How do consumers’ perceptions of brands change? View count 1407

Hee Seung Kwak, Jeong Ah Park, Hyun-Hwa Lee

The Research Journal of the Costume Culture :: Vol.30 No.2 pp.189-207

DOI:https://doi.org/10.29049/rjcc.2022.30.2.189

The characteristics of fashion live commerce channels and consumer trust View count 1543

Shinyoung Park, Su-yun Shin

The Research Journal of the Costume Culture :: Vol.29 No.5 pp.665-678

DOI:https://doi.org/10.29049/rjcc.2021.29.5.665

How Instagram usage time and spending on fashion products affects product attitude and purchase intention according to influencer type View count 1583

Ji-hye Kwak, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.28 No.6 pp.875-889

DOI:https://doi.org/10.29049/rjcc.2020.28.6.875

Effects of usage motivation for omni-channel services on continuance and affective commitment and brand purchase intention View count 2060

Mi Young Choi

The Research Journal of the Costume Culture :: Vol.27 No.6 pp.553-568

DOI:https://doi.org/10.29049/rjcc.2019.27.6.553

The effect of perceived value and risk on purchasing intention of up-cycling fashion product View count 3498

Ha Youn Kim, Jongsun Kim

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.899-918

DOI:https://doi.org/10.29049/rjcc.2018.26.6.899

A study on consumer attitudes and purchase intentions for 3D printed products in the fashion industry View count 2269

Jisoo Kim, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.26 No.6 pp.919-933

DOI:https://doi.org/10.29049/rjcc.2018.26.6.919

Comparison of fabric color, texture preference, and purchasing intention to fabrics recognized by smartphone displays View count 1285

Taejin Kim, Jeong Seon Sang, Myung-Ja Park

The Research Journal of the Costume Culture :: Vol.25 No.6 pp.819-830

DOI:https://doi.org/10.29049/rjcc.2017.25.6.819

The effect of consumer trust on positive online reviews of cosmetics View count 1451

Ji Hye Park, Mi Sook Kim, Choon Sup Hwang

The Research Journal of the Costume Culture :: Vol.25 No.6 pp.831-846

DOI:https://doi.org/10.29049/rjcc.2017.25.6.831

The effect of consumption propensity and fashion product consumption attitude on fair trade fashion product purchase intension View count 1426

Ye Jin Song, Sangmoo Shin

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.656-669

DOI:https://doi.org/10.29049/rjcc.2017.25.5.656

The influence of consumers’ personality types on perceived risk to loyalty and purchase intentions View count 1634

Jihun Yu, Sang In Lee

The Research Journal of the Costume Culture :: Vol.25 No.5 pp.682-693

DOI:https://doi.org/10.29049/rjcc.2017.25.5.682

Consumer responses to retailer messages indicating time remaining to use mileage View count 2568

Jung-Min Shin, Eunah Yoh

The Research Journal of the Costume Culture :: Vol.24 No.1 pp.13-26

DOI:https://doi.org/10.7741/rjcc.2016.24.1.013

Regret after purchasing fashion goods View count 1966

Nam Hae Cho, Soo Kyeong Park

The Research Journal of the Costume Culture :: Vol.23 No.5 pp.846-860

DOI:https://doi.org/10.7741/rjcc.2015.23.5.846

The effects of consumers’ sense of community regarding outdoor brand on behavioral commitment, purchasing satisfaction, and repurchasing intention View count 1881

Eun-Jeong Jang, In-Sook Ann, Eun-Jin Lee

The Research Journal of the Costume Culture :: Vol.23 No.5 pp.906-921

DOI:https://doi.org/10.7741/rjcc.2015.23.5.906

Effect of eco-label recognition on corporate association and purchasing intention in fashion business View count 1997

Sangmoo Shin, Min Jung Kim

The Research Journal of the Costume Culture :: Vol.23 No.3 pp.523-536

DOI:https://doi.org/10.7741/rjcc.2015.23.3.523

The influence of sustainability management fit of SPA brand on consumer purchase intention View count 4125

Jimin Lee, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.23 No.2 pp.161-175

DOI:https://doi.org/10.7741/rjcc.2015.23.2.161

A study on fashion brand's SNS marketing View count 2885

Ara Ko, Sunhee Kim

The Research Journal of the Costume Culture :: Vol.22 No.6 pp.1011-1027

DOI:https://doi.org/10.7741/rjcc.2014.22.6.1011

The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention View count 2210

Yoojung Lee, Nam Hae Cho

The Research Journal of the Costume Culture :: Vol.22 No.5 pp.834-847

DOI:https://doi.org/10.7741/rjcc.2014.22.5.834